It’s never fun watching equipment parts distributors, wholesalers, and B2C brands struggle with eCommerce implementations, but this is exactly what’s happening across automotive, industrial, and ag sectors right now. I’m not pushing any particular platform – just someone who pays attention to what’s actually working (and what’s definitely not). What we’re seeing in the field: The problem isn’t just complexity – it’s specialized complexity that most eCommerce implementers have never encountered. The Parts Puzzle is Different Let’s be real about what makes these verticals uniquely challenging: I don’t love when consultants oversimplify these challenges – they’re real, and solving them requires specialized knowledge. Not every platform (even the big names) can handle this natively, and certainly not every implementation agency…

Many businesses rely on manual workarounds to transfer data between systems. At first, it might seem like a quick fix—exporting spreadsheets, re-entering information, patching things together with emails or shared drives. But over time, this approach creates bottlenecks, increases errors, and limits growth. If your team spends time moving data instead of making decisions based on it, you have an integration problem. And it’s not just a small inconvenience—it’s a barrier to efficiency and scale. Manual Processes Slow Everything Down Businesses often don’t notice the hidden costs of manual workarounds until they start adding up: A common misconception is that manual data movement is a form of automation. If someone on your team has to step in to “keep things…

In B2B e-commerce, where catalogs are large and products are highly nuanced, having a powerful search engine is essential. Unlike B2C, where browsing can lead to unexpected discoveries, B2B buyers typically know exactly what they need or have specific requirements. In this context, search is the primary navigation tool, and optimizing it is critical for success. Importance of Discoverability Discoverability is critical in B2B e-commerce, as it directly impacts how efficiently buyers can make informed decisions. They do not have time to sift through numerous pages of similar products. If your website’s search engine cannot deliver targeted results quickly, buyers will look elsewhere. Even the best products are irrelevant if they are not discoverable. Effective search functionality ensures accessibility, connecting…