An FAQ page is an essential component of any eCommerce store. When you organise this page strategically, provide clear and concise answers, and include helpful links and images where possible, you can ensure that shoppers will have all the information they need before making a purchase decision—and ensure that customer service teams don’t get overwhelmed with repetitive questions from shoppers who couldn’t find what they were looking for on the page.

But how can you ensure that your FAQ page is optimized for success? 

With the rise of online shopping and eCommerce, more people are taking a step back from just focusing on sales to viewing your customer life cycle marketing or CLM. 

The eCommerce lifecycle is a process that all customers go through from their first engagement with the brand until they purchase. It describes an ideal way of interaction, like customer support, between the company and buyers, but firstly, from the company’s point of view.

So, what are those stages of the customer lifecycle?

One of the most common mistakes made by eCommerce businesses is failing to plan and execute their website architecture adequately. Failing to take into account the user experience or the search engine optimization (SEO) of your site can lead to a host of problems, including decreased traffic and conversion rates.  So, how important is eCommerce website architecture?