Gathering data from all different areas that have an impact on your eCommerce store is called web analytics. The collected data is used to understand the patterns in customer behavior and identify potential issues and areas for improvement. Thus data and analytics are quite important for your eCommerce business. 

The overall quality of the software is more crucial than ever in today’s digital economy, which places a premium on the use of software in all aspects of the organization. Customer satisfaction, increased revenue, and increased profitability are direct results of high-quality software. An organization can more readily enter new markets with established market demand and a well-thought-out business plan.

For developers, it can be difficult to create the perfect solution if they haven’t experienced the problem. Consequently, developers quickly become out of touch with their products and who they’re developing for. For end users, it’s difficult to envision the best features for a solution if they don’t know what is possible.