Is Shopify a good fit for B2B eCommerce business?

On March 24, 2022 / By Admin

Is Shopify a good fit for B2B eCommerce business?

On March 24, 2022 / By Admin

Businesses prefer Shopify because it is easy to have one Shopify B2B website or work with a Shopify B2B web development agency to manage several eCommerce stores. It provides merchants with the framework for a successful eCommerce marketing campaign by offering powerful SEO for Shopify wholesale strategies and resources.

 Shopify is a helpful platform that anyone can use. Not only that, but it is a robust marketing approach combined with SEO Shopify experience to make a difference and boost sales. Shopify for B2B offers everything you need to host your B2B online store, sell online, connect with social media, and many more. 

Reasons Why Companies Choose Shopify For B2B:

  • Easy Management

Despite all the new features in the Shopify wholesale channel, it remains effortless to use, one of the platform’s biggest draws for online merchants. 

With all you need to confront, having a wholesale online store that doesn’t build obstacles or friction to handling orders and keeping the store running is beneficial. The dashboard quickly displays the most relevant Shopify B2B features, such as orders, goods, customer information, reports, applications, and more. Adding items, controlling settings, and processing orders can all get accomplished with a few mouse clicks. 

  •  Scalability

When selecting a platform, the scalability of the platform is critical. When deciding whether the platform will help your operations as your company grows, you should have a long-term strategy in mind. It should also preferably provide features and functionalities that are flexible, allowing you to develop your company more effectively.

Indeed, Shopify is a highly scalable application that can scale with you regardless of the number of your transactions. The servers and checkout can manage massive amounts of traffic and commerce without a hitch.

  •  Franchise Friendly

If you want to transform your company into a franchise, Shopify is the platform for you. It has a plethora of built-in features that get intended to aid in this form of business growth. The Point of Sale feature allows you to integrate your physical store with your online store easily.

  •  App Integrations

Shopify is well-known for its robust app marketplace and simplicity of integration with other platforms. The marketplace has over 1500 apps reviewed and tested by Shopify, so you can be sure that we can trust them to make running your online stores easier.

The applications and integrations are there to help with things like:

  • Customer service
  • Marketing and promotions
  • Inventory control
  • Wholesale and B2B customers and orders

 

  • Payment Options

Shopify Pay is an appealing feature for brands with repeated corporate customers to streamline the shopping and checkout experience.

 B2B customers can save their credit card, delivery, and other billing details to make future checkouts even more accessible. You can substantially reduce the friction associated with checkout by reducing the number of necessary fields from about sixteen to only two. It aims to increase conversions and reduce frictions – a particularly wise step in streamlining the mobile shopping experience.

Shopify also helps to minimize conflicts and increase conversions by providing the customers with more payment options.

  • Selling Anywhere

Shopify’s extensive automation and website-management features allow you to sell goods and services to anybody, anywhere, at any time. Many aspects of your Shopify store can be automated using the numerous applications that are currently available. Plugins are available for inventory, profit margin monitoring, data backups, and much more.

Because of its popularity, Shopify has a vast community with B2B application providers for all types of business models and devices. It allows retailers to manage their online stores directly from their smartphones. 

  • Marketing Tools

Another persuasive reason that makes it appealing to use Shopify for B2B is its diverse marketing methods. The Shopify eCommerce platform provides merchants with tons of powerful tools for effectively promoting a B2B online store. 

Specifically, there is now a dedicated marketing section on the Shopify dashboard to support various marketing activities. You can use this tool to build and monitor advertising campaigns on sites like Facebook and Google, providing access to millions of potential customers.

 Several user-friendly Shopify B2B features help with marketing via email and social media. As if that wasn’t enough, merchants who set up eCommerce websites on Shopify often gain access to many third-party marketing resources to help them sell their products.

  • In-Depth Store Insights

The advanced eCommerce analytics provided by Shopify is critical for assessing the effectiveness of your marketing campaigns such as email and SMS. To develop your strategy, evaluate your results in real-time and collect accurate data and reports on your sales activities.

  • Customer Support

If you need assistance, the Shopify eCommerce platform offers a wealth of resources. First, all Shopify customers have access to a dedicated customer service team 24/7 at no extra charge. These helpful experts are often available via live chat or email to assist with any issues.

Second, Shopify users have access to a wealth of valuable posts, videos, and tutorials. These helpful tools provide help and guidance on any aspect of running a successful Shopify store.

  • SEO-Friendly

Shopify gets designed with the most critical SEO features that online stores need without an additional move. Structure, on-page optimization, and other ranking factors required by standard-practice SEO for Shopify are all covered.

The Bottom Line

Retailers interested in the advantages of a hosted platform like Shopify can rely on the SaaS approach to eCommerce to simplify their storefront management. There are countless possibilities for giving more prominent merchants and brands all the space and tools they need to expand by taking the time to design and test the Shopify for B2B features.

If your brand is ready to infuse your Shopify store with B2B capabilities, or build a brand new Shopify B2B website, contact our professional design and development team for a free consultation.