Industry

Retail

Engagement Model

Full Time Staffing

Duration

1.5 Years

About The Client

The client is an eCommerce company focused on the wedding and bridal wear space. They sell bridesmaid dresses and accessories directly to consumers, making stylish options more affordable.

Their main audience is brides and bridesmaids who want fashionable, budget-friendly choices. The business stands out for its easy-to-use online platform, offering a wide range of styles and sizes. Their mission is to simplify wedding planning and make it less stressful for brides and their bridal parties.

Approach / Work done

As the client focused on expanding their online presence, they faced staffing limitations to support this growth. Our team was engaged as a cost-effective solution to scale their operations while ensuring reliable quality and technical expertise. We assembled a group of developers skilled in both Shopify and React to address the client’s specific needs.

This strategic approach allowed us to manage basic administrative tasks while simultaneously enhancing workflows and logic that previously relied on semi-manual processes. By integrating these technologies, we streamlined operations and improved the overall user experience on the client’s website. Our team’s ability to support the client’s growth seamlessly and collaborate efficiently proved instrumental in the project’s success.

Beyond development, we provided comprehensive QA services, introducing fresh ideas for optimization and improvement. This holistic strategy resulted in a more interactive and user-friendly website, while also optimizing backend processes for enhanced efficiency and performance. Throughout the project, our team

Our team undertook a comprehensive refactoring of the client’s legacy codebase, resulting in significant improvements to their e-commerce platform. We enhanced core functionalities such as order tracking, product logic, and order history pages, contributing to a more robust and user-friendly system.

Our ongoing development of new features and pages has consistently aligned with both user experience enhancement and business objectives. Notably, through diligent quality assurance practices, we achieved a more stable application and release process, further elevating the customer experience.

The effectiveness of our approach is evidenced by the client’s steady year-over-year growth, achieved while maintaining flat development costs. Our team’s ability to provide necessary technical expertise and support for online initiatives has been instrumental in facilitating this growth.

Project Results

Our team undertook a comprehensive refactoring of the client’s legacy codebase, resulting in significant improvements to their e-commerce platform. We enhanced core functionalities such as order tracking, product logic, and order history pages, contributing to a more robust and user-friendly system.

The project’s scope extended to optimizing the product detail pages (PDP), implementing smoother transitions between products and categories. This, coupled with improved integration flows for third-party applications, led to an enhanced overall user experience.

Our ongoing development of new features and pages has consistently aligned with both user experience enhancement and business objectives. Notably, through diligent quality assurance practices, we achieved a more stable application and release process, further elevating the customer experience.

The effectiveness of our approach is evidenced by the client’s steady year-over-year growth, achieved while maintaining flat development costs. Our team’s ability to provide necessary technical expertise and support for online initiatives has been instrumental in facilitating this growth. Throughout the engagement, we’ve demonstrated the capacity to scale our support seamlessly, maintaining efficient collaboration with the client’s team.

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