The client faced significant challenges with their outdated website. The site poorly represented their extensive product catalog, lacked mobile responsiveness, and wasn’t optimized for search engines. Built on a legacy platform, it was difficult to update and frustrating for users, particularly in the B2B sector where ease of use is crucial.
To address these issues, we implemented a comprehensive solution tailored to Chalfant Manufacturing’s specific needs. We began by creating a modern, responsive site on the BigCommerce platform, chosen for its scalability and robust feature set. This new platform provided a solid foundation for showcasing Chalfant’s wide range of cable tray and cable management systems.
A key component of our approach was the development of a custom B2B quote function. Rather than relying on the standard BigCommerce B2B module, we crafted a bespoke solution that aligned perfectly with Chalfant’s business processes and customer needs. This custom quote system streamlined the purchasing process for business clients, allowing them to easily request quotes for multiple products.
Our team helped guide the data migration process, assisting client with the cleanup and normalization of product information. This meticulous process ensured that Chalfant’s customers can access a complete, accurate product catalog and submit quote requests 24/7.
While the project is nearing completion, significant improvements have been achieved. The B2B user experience has been greatly enhanced, now matching B2C standards. The new site is fully mobile-friendly and features improved navigation for easier product and information discovery. It offers a professional and convenient interface for clients. The new BigCommerce-based website provides a modern, responsive design that accurately represents Chalfant Manufacturing’s product catalog and brand identity. As the project approaches finalization, Chalfant Manufacturing is positioned to provide a significantly improved online experience for their customers.
