The client faced significant challenges with their e-commerce operations. Their outdated, custom-built platform lacked necessary functionality for marketing and sales, restricting their ability to effectively promote and sell products online. This limitation prevented the company from capitalizing on the growing e-commerce market, potentially losing sales opportunities.

To address these issues, we implemented a comprehensive solution using BigCommerce. This migration provided a modern, feature-rich foundation for the client’s online operations. We customized BigCommerce’s native gift options functionality, enabling customers to send gifts to multiple recipients easily, aligning with the client’s gift-centric business model.

We integrated BigCommerce with the client’s Sage X3 ERP system through ApiWorx, enabling real-time synchronization of products, inventory, orders, and customer information. This streamlined data management processes.

Additionally, we integrated Addrexx for complex shipping logic and address verification, and implemented Avalara’s AvaTax for accurate, real-time tax calculations, ensuring compliance with varying regulations.