Industry

Horse Goods

Engagement Model

Time & Material

Duration

1 Month

About The Client

This pioneering company streamlines the horse ownership experience for devoted enthusiasts. They combine industry expertise, premium products, and engaging horse-related content on a cohesive platform. Their unique approach caters to horses' needs while simplifying daily care routines for owners who prioritize using trusted, proven products.

The company's curated selection of high-quality equine supplies covers all aspects of horse care, from feed and grooming tools to riding gear and stable equipment. Their platform also offers educational resources and community features, fostering a supportive environment for horse owners to share experiences and advice.

Approach / Work done

The Agency conducted a comprehensive website audit for the Client in preparation for an upcoming NetSuite ERP implementation, which will be directly integrated with their Shopify store. The primary objective was to identify legacy features, applications, and codebase that could negatively impact customer experience and business workflows, with a particular focus on inventory management.

The audit process encompassed several key components:

  • Stakeholder Interviews: Gathered insights from key personnel to understand current processes and pain points.
  • Data Flow Investigations: Thoroughly examined how data moves through the system, particularly focusing on inventory tracking.
  • Code Audits: Reviewed the existing codebase to identify outdated or inefficient elements.
  • Shopify App Examination: Conducted a meticulous review of both public and private Shopify apps in use.
  • Front-end Performance Evaluation: Assessed the website’s loading speed and overall performance.
  • Technical SEO Analysis: Examined SEO metrics to ensure optimal search engine visibility.
  • UI/UX Assessment: Conducted a basic evaluation of the user interface and experience.

A significant finding was the discrepancy between actual warehouse inventory and book inventory. This issue was flagged as critical, given its potential to complicate the upcoming ERP implementation and negatively impact business operations.

Project Results

The agency’s audit revealed a critical functional gap causing accounting discrepancies, particularly in inventory management. This issue requires resolution for data accuracy and smooth integration with NetSuite ERP. Additionally, the review uncovered numerous public apps that are outdated, misconfigured, or unused, indicating potential inefficiencies and security risks in the app ecosystem. These findings highlight areas needing immediate attention to optimize system performance and reliability.

We Also Built