The company faced significant challenges with their outdated B2B commerce portal, which was essentially non-functional and failed to meet customer expectations. They sought a complete overhaul using a modern platform capable of seamless integration with their back-end systems while requiring minimal maintenance.

The primary technical hurdle involved integrating with an obsolete ERP system that managed over 200,000 SKUs and employed complex, dynamic margin-based pricing rules. This integration was crucial for maintaining accurate product information and pricing across their extensive inventory.

To address these issues, BigCommerce B2B Edition was selected as the foundation for the new implementation. This choice leveraged BigCommerce’s robust APIs to facilitate efficient data synchronization between various systems, including the company’s Product Information Management (PIM) and ERP solutions.

The BundleB2B extension was integrated to enhance B2B functionality, offering features such as custom pricing, bulk ordering, and account management capabilities tailored to their business model.

The new platform was designed to provide a personalized customer experience, displaying different information based on the user’s category (guest, consumer, or B2B customer). This customization, combined with an optimized purchasing process, significantly improved the overall user experience and streamlined transactions.