The 2024 Gartner Magic Quadrant for Digital Commerce report reveals key shifts in the B2B ecommerce landscape. With market growth reaching $9.98 billion and an 11.2% year-over-year increase, companies are pivoting from aggressive growth to cost optimization and investment efficiency. Traditional enterprise solutions are giving way to more agile mid-market platforms like BigCommerce and Shopify, which offer advanced B2B functionality at accessible price points. Special emphasis is placed on the development of Digital Sales Rooms, hybrid selling models, and the integration of generative AI, shaping the new landscape of B2B ecommerce.

Digital transformation has evolved from a buzzword into a business imperative. As we approach 2025, the gap between digital leaders and laggards continues to widen, with 95% of B2B executives acknowledging rapid customer evolution. Discover key insights from the State of Digital Transformation 2024 report and learn how manufacturers, distributors, and wholesalers can navigate this complex landscape to stay competitive.

In today’s digital-first business landscape, having a robust B2B eCommerce platform is no longer optional— it’s essential. But for many businesses, a crucial question looms: should you build a custom solution in-house or invest in a vendor-built platform? Let’s explore this dilemma and uncover a potential third option that might just be the perfect fit for your business.