In today’s digital-first business landscape, having a robust B2B eCommerce platform is no longer optional— it’s essential. But for many businesses, a crucial question looms: should you build a custom solution in-house or invest in a vendor-built platform? Let’s explore this dilemma and uncover a potential third option that might just be the perfect fit for your business.

BigCommerce has unveiled a groundbreaking update that introduces advanced features tailored specifically for B2B selling. With a focus on efficiency, scalability, and customer experience, these enhancements empower businesses to streamline operations, personalize pricing, and gain a competitive edge. Discover how BigCommerce is reshaping the future of B2B sales with these game-changing capabilities.