Introduction: Breaking Down the Wall Between Agencies and Clients If you’re about to embark on your first agency partnership or you’re already in one that isn’t working as smoothly as you’d hoped, this article is for you. As an agency owner with years of experience, I’ve seen how communication often determines the difference between project success and frustration. Rather than another list of “best practices,” I want to share a real perspective on what happens behind the scenes at agencies, what we wish every client understood, and most importantly – how we can build a true partnership that serves both our interests. The Reality of Agency Work: What You Need to Know Agencies are specialists brought in to help your…

It’s fascinating to watch distributors tackle digital transformation, but there’s one consistent sticking point that keeps business leaders up at night: customer-specific pricing. I’m not a platform vendor with an agenda – just someone who’s been in the trenches helping distributors navigate this complex terrain. What we’re seeing across the industry right now is a genuine struggle between the promise of eCommerce and the practical realities of B2B pricing complexity. Every conversation with distribution executives eventually circles back to the same question: “How do we make our intricate pricing work online without breaking everything?” The Pricing Predicament Let’s cut to the chase on why this is such a headache: Our team recently worked with a distributor who described their pricing…

It’s never fun watching equipment parts distributors, wholesalers, and B2C brands struggle with eCommerce implementations, but this is exactly what’s happening across automotive, industrial, and ag sectors right now. I’m not pushing any particular platform – just someone who pays attention to what’s actually working (and what’s definitely not). What we’re seeing in the field: The problem isn’t just complexity – it’s specialized complexity that most eCommerce implementers have never encountered. The Parts Puzzle is Different Let’s be real about what makes these verticals uniquely challenging: I don’t love when consultants oversimplify these challenges – they’re real, and solving them requires specialized knowledge. Not every platform (even the big names) can handle this natively, and certainly not every implementation agency…