It’s fascinating to watch distributors tackle digital transformation, but there’s one consistent sticking point that keeps business leaders up at night: customer-specific pricing. I’m not a platform vendor with an agenda – just someone who’s been in the trenches helping distributors navigate this complex terrain. What we’re seeing across the industry right now is a genuine struggle between the promise of eCommerce and the practical realities of B2B pricing complexity. Every conversation with distribution executives eventually circles back to the same question: “How do we make our intricate pricing work online without breaking everything?” The Pricing Predicament Let’s cut to the chase on why this is such a headache: Our team recently worked with a distributor who described their pricing…

It’s never fun watching equipment parts distributors, wholesalers, and B2C brands struggle with eCommerce implementations, but this is exactly what’s happening across automotive, industrial, and ag sectors right now. I’m not pushing any particular platform – just someone who pays attention to what’s actually working (and what’s definitely not). What we’re seeing in the field: The problem isn’t just complexity – it’s specialized complexity that most eCommerce implementers have never encountered. The Parts Puzzle is Different Let’s be real about what makes these verticals uniquely challenging: I don’t love when consultants oversimplify these challenges – they’re real, and solving them requires specialized knowledge. Not every platform (even the big names) can handle this natively, and certainly not every implementation agency…

Many businesses rely on manual workarounds to transfer data between systems. At first, it might seem like a quick fix—exporting spreadsheets, re-entering information, patching things together with emails or shared drives. But over time, this approach creates bottlenecks, increases errors, and limits growth. If your team spends time moving data instead of making decisions based on it, you have an integration problem. And it’s not just a small inconvenience—it’s a barrier to efficiency and scale. Manual Processes Slow Everything Down Businesses often don’t notice the hidden costs of manual workarounds until they start adding up: A common misconception is that manual data movement is a form of automation. If someone on your team has to step in to “keep things…