It’s fascinating to watch distributors tackle digital transformation, but there’s one consistent sticking point that keeps business leaders up at night: customer-specific pricing. I’m not a platform vendor with an agenda – just someone who’s been in the trenches helping distributors navigate this complex terrain. What we’re seeing across the industry right now is a genuine struggle between the promise of eCommerce and the practical realities of B2B pricing complexity. Every conversation with distribution executives eventually circles back to the same question: “How do we make our intricate pricing work online without breaking everything?” The Pricing Predicament Let’s cut to the chase on why this is such a headache: Our team recently worked with a distributor who described their pricing…

BigCommerce has unveiled a groundbreaking update that introduces advanced features tailored specifically for B2B selling. With a focus on efficiency, scalability, and customer experience, these enhancements empower businesses to streamline operations, personalize pricing, and gain a competitive edge. Discover how BigCommerce is reshaping the future of B2B sales with these game-changing capabilities.

In this blog, we’ll explore some of the effective methods for increasing online sales, so you can start optimizing your e-commerce site and boosting your bottom line. From enhancing your website’s user experience to leveraging social media advertising, there are a variety of strategies you can start implementing today. So, let’s dive in and explore some of the best ways to improve your online sales performance.