An FAQ page is an essential component of any eCommerce store. When you organise this page strategically, provide clear and concise answers, and include helpful links and images where possible, you can ensure that shoppers will have all the information they need before making a purchase decision—and ensure that customer service teams don’t get overwhelmed with repetitive questions from shoppers who couldn’t find what they were looking for on the page.

But how can you ensure that your FAQ page is optimized for success?