Introduction: Breaking Down the Wall Between Agencies and Clients If you’re about to embark on your first agency partnership or you’re already in one that isn’t working as smoothly as you’d hoped, this article is for you. As an agency owner with years of experience, I’ve seen how communication often determines the difference between project success and frustration. Rather than another list of “best practices,” I want to share a real perspective on what happens behind the scenes at agencies, what we wish every client understood, and most importantly – how we can build a true partnership that serves both our interests. The Reality of Agency Work: What You Need to Know Agencies are specialists brought in to help your…