In B2B e-commerce, where catalogs are large and products are highly nuanced, having a powerful search engine is essential. Unlike B2C, where browsing can lead to unexpected discoveries, B2B buyers typically know exactly what they need or have specific requirements. In this context, search is the primary navigation tool, and optimizing it is critical for success. Importance of Discoverability Discoverability is critical in B2B e-commerce, as it directly impacts how efficiently buyers can make informed decisions. They do not have time to sift through numerous pages of similar products. If your website’s search engine cannot deliver targeted results quickly, buyers will look elsewhere. Even the best products are irrelevant if they are not discoverable. Effective search functionality ensures accessibility, connecting…